By StrategicBusinessWriter.com

Recently, I came across this phrase on writing by one of the most brilliant writers, Ernest Hemingway. This is what he says about writing, “Write the best story that you can and write it as straight as you can.” In other words, write it clearly and simply.

The art of mastering clear and simple writing does not come easy. It means stripping down the long sentences, the technical jargon, the content structure so that the website page, business plan, brochure text now reads clearly.

Good copywriting is a lot of hard work (read: plenty of “rewrites” till perfection). So paying a reasonable fee for good quality copywriting is a time-saving choice for both clients and copywriter.